Ipsos New Zealand Names CX Strategy Director

Ipsos New Zealand has appointed Amrutha Murthy as Director, responsible for leading customer experience (CX) strategy at a senior level with major clients.

Murthy (pictured) joins with fifteen years' experience of delivering customer experience programs. Most recently, she led CX Design at New Zealand Post, after implementing an enterprise Voice of the Customer solution for IAG, where she served as Enterprise CX Manager. Prior to this, she was a Senior Strategic Advisor of Customer Strategy at New Zealand's Inland Revenue, and she also worked at Kiwibank and IBM.

Ipsos New Zealand MD Carin Hercock comments: 'Amrutha completely understands the business issues our clients are facing and will offer a really valuable service leading the development of their CX programs and strategies. We are thrilled to have her on board'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.