Nielsen Adds Advanced Audience 'Posting'

Nielsen has launched what it describes as the industry's first independent Advanced Audience Posting solution for linear TV advertising.

The new tool, created in collaboration with enterprise software platform clypd, provides on-demand measurement through a web-based interface for use in planning, negotiating and reconciling linear TV buys on advanced audiences. Nielsen says the launch - which follows the market release of its Advanced Audience Forecasting and Enterprise Audience API solutions earlier in the year - will not only enable clients to optimize campaigns using advanced audiences, but also guarantee advanced audience impressions fueled by Nielsen's currency measurement.

SVP of Product Leadership Kelly Abcarian comments: 'Nielsen's suite of Advanced Audience solutions provide media buyers and sellers with an end-to-end offering that supports the evolution of how media is bought and sold using data that goes beyond the standard demographics. The release of the new posting capability is another step in our continued commitment and investment in powering the marketplace's evolution with trustworthy and independent measurement as we have been doing for decades with age and gender'.

Web site: www.nielsen.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.