US-based digital advertising personalization specialist Jivox has raised $9m in a new round of funding, which it will use to enhance its 'dynamic creative optimization' platform and to better serve large multinational and direct-to-consumer brand customers.
Jivox provides advertisers with an online, self-service tool to create multi-screen ads using stock footage, images, music or their existing media assets; along with a real-time analytics platform for campaign performance tracking. In December, the firm launched its Customer Journey Optimization solution, offering a 360-degree view of individual customer' journeys on e-mail, web sites and paid media, across 'all' ad formats.
The new round of funding has been led by existing investors Fortisure Ventures and You & Mr Jones. Jivox founder and CEO Diaz Nesamoney (pictured), who also participated in this round, comments: 'As a result of the rapid adoption of personalized dynamic creative technology, our brand business is growing 100% year-over-year, and we are very pleased to have the support of our investors in financing the rapid growth of the company'.
Web site: www.jivox.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.