US-based digital advertising personalization specialist Jivox has raised $9m in a new round of funding, which it will use to enhance its 'dynamic creative optimization' platform and to better serve large multinational and direct-to-consumer brand customers.
<! pod><! pod>Jivox provides advertisers with an online, self-service tool to create multi-screen ads using stock footage, images, music or their existing media assets; along with a real-time analytics platform for campaign performance tracking. In December, the firm launched its Customer Journey Optimization solution, offering a 360-degree view of individual customer' journeys on e-mail, web sites and paid media, across 'all' ad formats.
The new round of funding has been led by existing investors Fortisure Ventures and You & Mr Jones. Jivox founder and CEO Diaz Nesamoney (pictured), who also participated in this round, comments: 'As a result of the rapid adoption of personalized dynamic creative technology, our brand business is growing 100% year-over-year, and we are very pleased to have the support of our investors in financing the rapid growth of the company'.
Web site: www.jivox.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
Register (free) for Daily Research News
Simple printable version of this article
REGISTER FOR NEWS EMAILS
To receive (free) news headlines by email, please register online