Clean Room Launch for NIQ

Consumer intelligence firm NIQ has launched its data clean room on Snowflake, promising clients worldwide the means to enrich data and improve outcome measurement.

Snowflake's clean room offer users a secure environment in which to integrate their proprietary first-party data with NIQ's privacy-compliant consumer signals, for uses including audience discovery, segmentation, scoring, and campaign activation.

NIQ says users can also use the clean room to support outcome measurement, tapping its retail insights to tie media investments to real-world outcomes.

GM Lana Busignani (pictured) comments: 'Advertisers are sitting on a wealth of first-party data, but unlocking its full potential requires the right consumer signals and data collaboration solutions... We are thrilled to collaborate with Snowflake, who is already a strategic partner to most global advertisers and media companies, to help clients improve the quality and value of their first-party data to drive better outcomes.'

The firm is online at www.niq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.