Mobile research tech firm RealityMine has rolled out a service called RealLife Data Feeds, offering measurement for Walmart's US web site and app, alongside more extensive Amazon shopper data.
RealityMine has UK offices in Manchester and London, and a base in Sydney, Australia, and provides individual level mobile usage data via the RealityMeter data collection tool. Last year, the firm launched RealLife Profiles, which provides a daily summary of passively collected data on individual panellists; RealLife Media Players, allowing customers to view more detailed video consumption behaviour on any sample and any device; and RealLife Shopper, which provides a daily report of consumers' product browsing and purchasing behaviour within retailers' web sites and apps.
Along with Walmart measurement and Amazon shopper data, the new RealLife Data Feeds service also offers enhanced app recognition using improved algorithmic and manual validation; and improved measurement of ad exposure within YouTube, Netflix and Amazon Prime Video. It also offers respondent level data outputs to enable researchers to ask questions of the data in exactly the same way they would in a survey.
Billy Grant (pictured), Head of Product, comments: 'The addition of Walmart measurement alongside more extensive Amazon shopper data is a powerful combination for our clients looking to gain insight into the shopper journey. Several features of the new feeds also make behavioural data more research-ready than ever before'.
Web site: www.realitymine.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.