Pathmatics Rolls Out Facebook Ad Data in UK, Germany

US-based online ad intelligence firm Pathmatics has rolled out its flagship 'Pathmatics Explorer' product to the UK and Germany, giving publishers and agencies access to previously unavailable panel-based Facebook advertising data.

Pathmatics' technology analyzes digital advertising activity and delivers real-time intelligence to advertisers, agencies, publishers and ad tech providers. Uses include monitoring a competitor's online spending, identifying pitfalls in campaigns, and responding to market trends, all via a self-serve dashboard. Last October, the firm raised $3m in a round of funding led by consumer intelligence provider Mintel and investment firm SPH Ventures.

The company's flagship Explorer product will now provide users with access to 30,000 advertisers on opt-in, panel-based Facebook data - including ad creatives, impressions, spend and targeting, dating back to January 1st 2017 in both countries. This expansion includes geographic breakdown of ad spend for five of the largest major cities in the UK, as well as country-level data for England, Scotland, Wales and Northern Ireland. In Germany, a geographic breakdown is available for five of the largest metropolitan areas and users can segment the data across sixteen states. Additional social media platform tracking and regions are planned for the coming year.

CEO and founder Gabe Gottlieb (pictured) comments: 'Digital comprises the majority of ad spend in the UK and Germany, and will only increase in the near future. We're committed to helping global brands and marketers have absolute visibility into the digital marketing ecosystem - including those of their competitors - fine-tune their ad strategies and develop the optimal marketing mixes for their businesses or for their clients'.

Web site: www.pathmatics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.