Freckle Partners for OOH Attribution

Off-line media measurement firm Freckle has announced its integration with newly established Out of Home ad buying and planning specialist Quan Media Group, promising brands detailed advertising attribution for outdoor campaigns.

Quan, which was formed just last month by advertising exec Brian Rappaport, offers a personalized approach to buying & planning OOH media with an emphasis on strategy and attribution, and is focused on companies in the DTC, tech and startup space looking to test, launch, or scale their OOH approach. Freckle advises clients on off-line attribution - how effective their media spend is at driving consumers to a desired location. The tie-up means Quan can measure the success of OOH ads in driving in-store visits.

Quan CEO Rappaport says attribution and incremental lift are key components in his new firm. ''We constantly strive to think outside the box with our advertising and technology, and we wanted that same approach to carry over to our choice in partnerships for offline measurement for our customers'. Freckle CEO Neil Sweeney (pictured) adds: 'Our goal is to make data and measurement easy for brands and marketers, and everyone expects more insights these days when it comes to advertising effectiveness and consumer visitation'.

Freckle - which has also developed an app called Killi which allows consumers to choose which personal information they share and receive compensation for doing so - is online at www.freckleiot.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.