Qualtrics Launches CoreXM Enterprise Insights Tool

US-based experience management company Qualtrics has launched an enterprise insight solution called CoreXM, to help users listen to their customers and employees, understand their experiences and take appropriate action in real time.

CoreXM captures all the innovative capabilities previously found in the company's Research Core solution, while adding functionality to help analyze vast amounts of experience data (X-data). All existing Research Core customers will be automatically moved onto the new solution where they will have access to everything previously available, along with enterprise capabilities. The latter include AI-powered data quality checks, the ability to customize XM workflows, upgraded governance controls, and built in conjoint analysis.

According to the firm, organizations can start their XM journey using CoreXM to tap into the right listening channels, gather critical insights, and enable action. From there, they can grow into more specialized XM disciplines - including CustomerXM, EmployeeXM, ProductXM, and BrandXM - to manage the full lifecycle of stakeholder experiences.

Kelly Waldher (pictured), EVP of CoreXM, comments: 'CoreXM is the foundation of experience management. It allows companies to take action on X-data, empowering product designers to test market fit, HR professionals to engage and retain employees, customer service executives to address pain points quicker, and brand practitioners to increase brand loyalty'.

Web site: www.qualtrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.