Mobile data intelligence and verification specialist Location Sciences has expanded to Australia, where it will be led by digital marketer Rupert Pay as the company's local representative.
Headquartered in London, with additional offices in New York, the company operates a proprietary platform called Verify, analysing the accuracy and quality of location data used in proximity-targeted advertising. The firm's technology is designed to answer questions such as which partners are delivering the most valuable targeting, and how accurate is a client's audience-based location targeting; while helping suppliers understand whether their data sources are reliable and accurate; and whether firms are compliant with new laws and regulations.
Pay (pictured) joins with experience from roles such as VP of Sales at creative management platform Bonzai; VP AsiaPacific for location data ad technology firm Blis; and Head of Client Services ANZ for mobile ad tech company InMobi.
Web site: www.locationsciences.ai .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.