IRIS.TV Ramps Up Contextual Video Ad Targeting

In New York, video intelligence and programming solutions company IRIS.TV has announced an integration with Oracle Data Cloud (ODC) to deploy its contextual ad targeting for video solution at scale across specific video content verticals including politics, sports and travel.

IRIS.TV activates contextual data on video inventory to feed appropriate data to ad servers, enabling broadcasters and publishers to act on data and giving them audience insights across all video platforms. Machine learning is used to automate the streaming of personalized content based on audience preferences, user interaction and behavioral segmentation.

ODC claims to provide the world's largest cloud-based data management platform for marketing, helping enterprises personalize digital and off-line marketing campaigns. Through the integration, IRIS.TV says it will provide transparency on where advertising is placed across all video formats - mobile, CTV and web - while meeting the requirements of new and emerging privacy regulations in the US and EU.

Richie Hyden (pictured), COO and co-founder of IRIS.TV, comments: 'For years, our personalization and programming technologies have helped the world's leading publishers to increase video inventory. With contextual ad targeting, we are continuing our mission to drive innovation around data enablement so that publishers can continue to deliver premium experiences to users and a relevant and brand-safe environment to marketers'.

Web site: www.iris.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.