Mobile Data Firm AppsFlyer Raises $56m

Israeli mobile attribution and marketing analytics platform AppsFlyer has raised $56m in a Series C round of funding, which it will use to enhance its audience engagement and targeting products across a variety of screens.

The AppsFlyer platform measures the performance of marketing campaigns across more than 2,000 media partners, and tracks more than 800 million installs and 300 billion user actions every month. Mobile advertisers can view campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution.

The latest funding has been led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), and Deutsche Telekom Capital Partners (DTCP), along with existing investors Magma Venture Partners, Pitango Venture Capital and Eight Roads Ventures. This round brings the total funding to date to $84m, and the company will also use it to invest in new products, while building on its existing partnerships and operations in Asia, and exploring merger and acquisition opportunities.

CEO and co-founder Oren Kaniel (pictured) comments: 'In the past two years we delivered some game-changing products that fundamentally make marketing more accessible, measurable and predictable. This funding round will continue to fuel our product development and advance our strategy to build the ultimate measurement platform for marketers'.

The firm, which has twelve offices, including one opened last summer in Buenos Aires, Argentina, is online at: www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.