UK digital marketing services group Kin + Carta has renamed its Advisory arm 'Kin + Carta Advise', as part of a wider plan to offer clients a more integrated suite of creative, data and technology services under one banner.
Kin + Carta, which also offers MR consultancy services through Incite, previously merged three of its businesses - Response One, Amaze One and Occam - to create a new agency combining data science and marketing technology, with a focus on the intelligent application of data. The group says its newly named Kin + Carta Advise will help businesses create growth through an approach rooted in data intelligence, strategy, and the engineering expertise necessary to build products, services and platforms.
This rebrand forms part of a wider global strategy, that will allow Kin + Carta to bring 1,600 specialists across four continents closer together to deliver end-to-end digital services across Kin + Carta Advise's digital management consulting services; Kin + Carta Create (previously TAB and Solstice), which builds new digital products, services and cloud platforms; and Kin + Carta Connect (previously AmazeRealise), which delivers data-driven connected customer experiences.
Tom Holt (pictured), CEO of Kin + Carta Advise, explains: 'Our intention is to bring the deep technology and data expertise from across the group into the start of the conversation, enabling the art of the possible to be paired with the art of the profitable. This combination of skills will provide greater clarity to investors and CEO's as they look to transform their businesses into the best digital versions they can be,'
Kin + Carta will continue to be headed up by CEO J Schwan, with Charlie Wrench as Chief Connective Officer and Chris Kutsor as CFO. Kelly Manthey will take on the role of Group Chief Executive, Kin + Carta Americas; Richard Neish will become Managing Director for Kin + Carta Connect, and David Tuck and Stephen Wilson have been named joint Managing Directors of Kin + Carta Create, Europe.
Web site: www.kinandcarta.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.