PRS IN VIVO Expands 'LAB' Suite

Global shopper insights agency PRS IN VIVO has expanded its LAB suite of qualitative services (Leverage Authentic Behavior) with the addition of two new modules - LivingLAB and ListenLAB.

PRS IN VIVO's LAB suite works with clients' design agencies, consumers, and its own behavioral, semiotic and ethnographic experts, to uncover insights used in developing new products. The new LivingLab module has been developed to help track in-home product use and eCommerce shopping habits, as they evolve, through the analysis of consumer-generated videos and digital diaries.

Meanwhile, ListenLab identifies hot topics and emerging trends through behavioral trend data, which is enhanced through conversations taking place in 'qualitative friendship sessions' with early adopters. The latter provides the opportunity for a longer-term relationship with consumers, enhancing understanding of motivation and emotion, and of the likely longevity of trends.

Matt Michaud (pictured) comments: 'These online tools take consumer closeness to another level - helping clients to build in empathy and clarity to insights we observe in consumers' personal environments, and in their online social activity. The tools complement our in-person LAB techniques and amplify our clients' ability to navigate as consumer behaviors change'.

Web site: www.prs-invivo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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