In the US, predictive intelligence firm 6sense has launched an integration with online professional network LinkedIn, allowing mutual clients to use the former's account data and insights to drive their LinkedIn ads.
San Francisco-based 6sense uses proprietary machine learning algorithms and behavioral data to help clients identify potential B2B customers and predict sales. In January, the company raised $40m in a Series C funding round, to scale operations and accelerate expansion of its platform.
The new '6sense Segments for LinkedIn' expands 6sense's account-based display advertising capabilities, through which marketers can target and reach dynamic account segments, such as those meeting their ideal customer profile (ICP) and in-market to buy but who have not yet visited the web site. Once 6sense segments are synced with LinkedIn Campaign Manager, customers can use 6sense's account data and insights for all LinkedIn ad types, including sponsored content, sponsored messaging, text ads and dynamic ads.
Viral Bajaria (pictured), co-founder and CTO, comments: 'Over the past two years we've expanded our display advertising capabilities with features like dynamic display and external media tracking, and integrating with LinkedIn was a natural next step. Joint customers can now leverage the dynamic segmentation capabilities of 6sense to reach the right audiences on the global LinkedIn network'.
Web sites: www.6sense.com and www.linkedin.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.