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IRI Names Market and Shopper Intelligence President

September 11 2020

In the US, consumer data giant IRI has appointed Jeremy Allen as President of Market and Shopper Intelligence (MSI), responsible for leading and further enhancing solutions in the area.

Jeremy AllenIRI offers big data, predictive analytics and insights to help FMCG and OTC healthcare organizations, retailers, financial services and media companies grow their businesses. Allen (pictured) joins from consumer analytics company NPD where he served as General Manager and Group President of the Checkout business. He joined NPD in 2015 as the Group President of Product, after spending five years at Nielsen in multiple leadership roles, including EVP of the Marketing Effectiveness Business Unit. Earlier, he spent fourteen years at McKinsey & Company, latterly as a Partner in the CPG practice.

In his new role, Allen will lead IRI's MSI team, which helps clients deliver insights and recommendations based on the firm's big data, analytics and IRI Liquid Data technology platform. He will report directly to President and CEO Andrew Appel, who comments: 'Jeremy's significant executive experience managing people and developing consumer-focused, analytics-driven capabilities that enable growth for FMCG companies, will prove invaluable as businesses continue to rely on IRI to help them adapt to rapidly shifting consumer shopping habits'.

Web site: www.iriworldwide.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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