NPD Group Hires Former Nielsen EVP

In the US, retail information firm the NPD Group has hired Jeremy Allen as Group President, Product. He was previously EVP of Nielsen's Marketing Effectiveness Practice.

In his new role Allen will be based in Port Washington, NY; report to Karyn Schoenbart, the Group's President and COO; and lead product management and product development for consumer and retail / distributor tracking services covering more than twenty industries.

At Nielsen, he led a $120m business with 400 employees, delivering marketing effectiveness solutions; and guided new product development across the company's data and consulting businesses. Prior to this he spent fourteen years at McKinsey & Company, with a focus on brand planning processes, market potential evaluation and pricing strategies. He holds an MBA from Harvard University.

Schoenbart says the new arrival has the experience and track record to drive the company's aggressive growth strategy.

NPD has made a number of senior personnel changes this year, beginning with its European and Asia Pac leadership in January and three senior hires in February; and continuing with appointments in North America and Europe. In the autumn it combined its Entertainment Video business and its Connected Intelligence division, and installed Barbara Zack at the head of a distinct new practice area for its BrandLink product.

Web site: www.npd.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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