B2B survey marketplace InsightzClub has expanded to Bangladesh, through a partnership with local data and artificial intelligence company ADA.
Launched in 2017 by Padmanabhan Ramaswamy and Mritunjay Kumar, Malaysia and Singapore-based InsightzClub uses proprietary technology to match and serve the most relevant surveys to buyers. The firm also has its own app, which drives passive and active data collection spanning geolocation, technographic, 'appographic' and other types.
As part of the partnership with ADA, InsightzClub will expand to South and Southeast Asia. ADA operates in nine markets in these regions, delivering data about who consumers are as individuals, and as part of a collective. Ashraful Haque, Country Director of ADA in Bangladesh, says the combination of the two firms will offer clients 'powerful and targeted' digital solutions.
Ramaswamy adds: 'This is an exciting time in the Bangladesh market, with the market at the cusp of digital revolution. We believe that the InsightzClub solutions coupled with ADA's deep knowledge of this market can add significant value to customers'.
Web sites: www.insightzclub.com and www.ada-asia.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.