Customer experience (CX) and voice-of-the-customer (VOC) technology provider SurveyGizmo has changed its name to 'Alchemer'.
Founded in 2006, the Boulder, Colorado-based firm provides survey software to more than 15,000 customers in over 190 countries, and collects more than a million responses every day. The company's customer-experience platform and pre-packaged solutions enable businesses to collect and act on feedback. Last month, Alchemer added several new features to its Enterprise Service Model, including a European Support Center, expanded telephone support, and an integrated learning platform.
Explaining the reason behind the name change, CEO David Roberts (pictured) said: 'SurveyGizmo served us well. It was fun and whimsical. It communicated clearly that we provide survey software and that our software is approachable and easy to use. Today, our customers count on us for mission-critical insights and business operations, and our new name sends that message to the market.'
Web site: www.alchemer.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.