New Jersey-based MR and applied consumer neuroscience company HCD Research has launched a division focused on health and wellness research relating to the cannabis market.
HCD Research uses MR tools to support the creation of products, packaging and communications, and cognitive and neuromarketing tools to understand sensory, user and brand experience. The new division will examine health and well-being related consumer products such as nutritional supplements, cannabinoids (CBD), and other plant-based phytocompounds and natural actives.
The new division will study the effects and efficaciousness of active ingredients with the help of behavioral neuroscience research; while the group, led by Martha Bajec and Michelle Niedziela, helps clients with product development and optimization, innovation, claims development and consumer experience.
Glenn Kessler (pictured), President of HCD Research, comments: 'With the cannabinoid market growing in the US and Canada, as well as the EU and Asian countries, the need for product evaluation has grown as the market becomes more competitive. In a fast-growing, unregulated market that keeps getting inconsistent and confusing, HCD's effort in creating this focused division will help clients plan wisely'.
Web site: www.hcdi.net .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.