In the US, marketing and consumer sciences firm HCD Research has partnered with neuroscience and consumer research specialist Dr Martha Bajec to launch a new unit focused on consumer health and wellness products.
Using HCD's background in applying behavioral and consumer neuroscience to consumer product and marketing research, the team will help health and wellness companies understand the relationship between consumers and products such as nutritional supplements, cannabinoids, and other plant-based phytocompounds and natural actives. The new HCD Wellness unit, in partnership with Dr Bajec (pictured), will work across the health and well-being area on claims substantiation, consumer and market research, and sensory and ingredient optimization, complementing traditional research tools with psychology and neuroscience.
Michelle Niedziela, VP of Research & Innovation, comments: 'As more companies enter this space, many have approached us for help with their research. With Dr Bajec's extensive experience across a broad range of consumable products (including cannabis - all forms), alcoholic and non-alcoholic beverages, tobacco, electronic cigarettes, and fortified dairy-based beverages, and HCD's expertise in consumer neuroscience, clients can expect the best possible research'.
Web site: www.hcdi.net .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.