Gracenote Launch Powers Sports Experiences for Fans

Nielsen's music, video, and sports tech company Gracenote has launched a live sports solution, to help smart TV and auto manufacturers develop dynamic sports experiences through which to engage fans at home or on-the-move.

Gracenote, which was acquired by Nielsen in 2016, acts as a standard for music and video recognition, supported by entertainment data, featuring descriptions of more than 100 million tracks, TV listings for 85+ countries and statistics from 4,500 sport leagues and competitions. Its new solution uses the firm's global sports data to integrate real-time team statistics, recent game results, and live updates to TV and video home screens and auto infotainment systems.

According to the firm, by accessing this data through plug and play widgets, a smart TV maker can present previews of upcoming games featuring a viewer's favorite teams, followed by dynamic updates during game play. Notifications can be created to engage fans and offer ways to navigate directly to the game broadcast, or stream on their preferred service at home. Or a connected car manufacturer can deliver game scores and league standings to infotainment screens in real-time, helping drivers stay close to the action.

Simon Adams (pictured), Chief Product Officer, comments: 'For years, Gracenote has powered sports viewing experiences for the largest TV providers in the world. With Gracenote Global Sports Widgets, CE companies and automakers can easily launch new sports experiences which maximize audience engagement and drive consumption, while minimizing development costs and engineering resources.'

Web site: www.gracenote.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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