VIOOH and Ubimo in Data-Driven DOOH Partnership

Location intelligence firm Ubimo has partnered with OOH ad marketplace VIOOH to allow clients to access, analyse and target advertising across key outdoor sites in the US.

VIOOH is a global digital out of home marketplace connecting buyers and sellers, launched in 2018 and headquartered in London and dedicated to 'enhancing omni-channel digital campaigns through the use of programmatic capabilities and data'. Israel and New York-based Ubimo uses proprietary location intelligence technology to combine online and off-line behavioral data on millions of active users, including exclusive purchase intent and sales data from its parent firm Quotient - and helps advertiser clients to improve their campaigns.

Adding VIOOH's supply-side platform (SSP) to Ubimo's demand-side platform (DSP) will allow these clients to plan and execute 'more contextual and robust media campaigns' via JCDecaux's premium digital billboard and street furniture inventory in New York, Chicago, Boston and other major markets.

Gavin Wilson, Chief Revenue Officer at VIOOH, says the deal marks 'a great opportunity for brands to accelerate their adoption of programmatic DOOH'. Gilad Amitai (pictured), VP Revenue and Operations at Ubimo, comments: 'This partnership increases the scale and caliber of our DSP offering for the ad buying community'.

Web sites: www.ubimo.com and www.viooh.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.