UK-based media and marketing analytics firm Ebiquity has appointed Paul Williamson as Managing Director of its North America business, while Stewart Li joins as Managing Director of China.
Ebiquity comprises an Analytics division, offering media buying measurement and benchmarking, and performance measurement; a 'Platform' division which provides media monitoring products; and a marketing auditor unit called FirmDecisions, which conducts financial analysis of communications agencies on behalf of its clients.
Williamson joins in New York after exec roles at Aegis Media/dentsu where he served as President of media investment arm Amplifi US; and Publicis, where he was Global President of the PM Precision division. Earlier, he held senior roles at data driven companies including Standard Media Index, and he advised audience data activation specialist Audigent. Li joins with more than 30 years of experience in media management and marketing / ad technology. During his career, he has held management positions at DeepZero iPinYou, Dentsu Digital, GroupM China, Zenith Shanghai and Carat Hong Kong.
CEO Nick Waters says Williamson's breadth and depth of experience in media leadership will help the company to tap a considerable growth opportunity for its services in the US. Leela Nair, MD Ebiquity Asia Pacific, adds: 'Stewart is a fantastic addition to the team, and his experience in managing digital media, creative and technology companies in China and Hong Kong will further enhance Ebiquity's position in China and the region'.
Web site: www.ebiquity.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.