Behavioural insights platform Veylinx, headquartered in Amsterdam, has raised $2m in a pre-Series A round of funding. The money will be used to expand its teams across Europe and the US, accelerate product development, and launch a new platform.
Veylinx, which also has a development hub in Marrakech and offices in New York and Geneva, helps answer business questions about new products and services during all stages of the development cycle. The company obtains behavioural consumer insights using an approach in which consumers bid for products and innovations using their own money. Veylinx then uses these transactional learnings to measure consumers' actual behaviour.
New funding has been led by venture capital firm Dutch Founders Fund, investors Hidde Hoogcarspel, Laurens Groenendijk, and Patrick Kerssemakers, serial entrepreneur Saeed Younesi, Recruitee COO Robbert Flipsen, and former Nielsen CEO Mitch Barns. In addition, all existing shareholders and the Veylinx leadership team participated in the round.
Anouar El Haji (pictured), founder and CEO of Veylinx, comments: 'This investment allows us to expand and release the first genuine behavioural insights platform. Our unique show-me-the-money approach to consumer insights in combination with a scalable platform enables our customers to make the right product decisions faster and with more certainty'.
Web site: www.veylinx.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.