Insights automation platform quantilope has appointed former Kantar Chief Client Officer Hugues Dumouza as Head of US Research Consulting, based in New York.
quantilope, with its headquarters in Hamburg, Germany, has developed a platform which maps the entire market research process from client needs to analysis and data visualization. It also offers a fully automated TURF model, helping clients to maximise the consumer reach of new products and marketing campaigns by identifying the best combination of attributes.
Dumouza (pictured) joins with more than 25 years' MR sector experience. He began his career in 1995 at Millward Brown (now part of Kantar), when he worked as an Account Director for UK and Spain, before serving as SVP Business Leader for Millward Brown USA in New York, overseeing a team of 25 people. More recently, he was Key Account Director, Chief Client / Commercial Officer at Kantar, leading the business transformation of the Latin America Insights division.
In his new role, Dumouza will manage quantilope's Research Consulting team and is charged with bringing on an additional fourteen Research Consulting Associates this year. Chief Commercial Officer and co-founder Thomas Fandrich comments: 'We feel very fortunate to bring on an industry veteran like Hugues to work with quantilope to help leading brands bridge the gap between traditional ways of doing research and the lean, efficient, modes of collecting high-quality consumer insights, which is quickly defining the future of our industry'.
Web site: www.quantilope.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.