In the US, digital marketing services group Kin + Carta has launched Data Labs, offering a 'hub of data-related innovation and expertise' which can be used for client-related consulting and engineering services projects.
From its headquarters in London and Chicago, Kin + Carta helps businesses launch new digital products and services via a number of units. These include Advise, a tech-centric management consultancy; Create, a software engineering studio; Connect, a digital marketing agency; and MR consultancy services through Incite, including consumer insights, segmentation, customer journey mapping, behaviour change analysis, and brand optimisation.
The new Data Labs will focus on data product strategy, management and delivery. According to the firm, these three areas represent the greatest opportunities to support the overall data transformation journey, encompassing everything from building a new data-driven digital experience to upskilling teams.
Kelly Manthey (pictured), Group CEO for Kin + Carta Americas, comments: 'Data transformation is the next big priority for businesses. Companies started their digital transformation journey focused on the front-end experience. Then they moved to modernizing their platforms to continue to become more digital. Now, the main focus is data. Data insights and AI-driven applications will allow leaders to make smarter business decisions and provide end-customers better user experiences'.
Web site: www.kinandcarta.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.