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Kantar Names Rana South Asia Insights GM

March 3 2021

Kantar has promoted Deepender Rana to the role of General Manager of its Insights division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. He takes over from Preeti Reddy, who has been named Chairwoman of Kantar South Asia.

Deepender Rana and Preeti ReddyRana began his MR career at IMRB in Bangalore in 1994, before moving to Millward Brown, initially in Shanghai, spending nearly seventeen years with the company and latterly serving as Head of Greater China, having earlier been Chief Client Officer, for Africa, Middle East and Asia Pacific. Most recently, he served as Kantar CEO Insights, responsible for managing the firm's Insights division in mainland China, Hong Kong and Taiwan.

In his new role, Rana replaces Reddy, who has a 30+ year career spanning consumer marketing, research and consulting. Previously she has been CEO of Kantar's Sri Lanka business, before returning to Delhi to lead Kantar IMRB and then Kantar in the South Asia region. In her new position, she will support Rana with growing the business in the region, while also focussing on I&D (innovation and development) initiatives.

Wayne Levings, APAC Regional President for the Insights division, comments: 'In Rana we have an outstanding successor to Preeti, able to build on her many significant achievements and to continue growing Kantar's success in the region. Preeti is a result-oriented leader with a strong track record for growing the Kantar business in a highly competitive environment. She is rightly recognised in the industry for building strong client relationships, nurturing and growing talent and for strategic thinking that yields a stronger bottom line.'

Web site: www.kantar.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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