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Reddy to Replace Puliyel as IMRB President

January 14 2015

In India, Kantar-owned IMRB International has announced that SVP Preeti Reddy will take over as President from Thomas Puliyel, when he retires in August. The firm has also announced a number of other changes to its management team.

Preeti ReddyReddy (pictured) has nearly three decades of experience in research and consulting, working with both Indian and multinational companies. She joined the IMRB group in 2009, when she was appointed CEO of LMRB in Sri Lanka, having previously worked at Technopak, BAT and TNS India.

For the next few months, she will work alongside Puliyel, after which she will take on her new role overseeing full service offices and sixteen field offices. She will report to Kantar President Wayne Levings, who comments: 'Preeti brings a combination of strong client leadership, general management and consulting capabilities. With the very strong leadership team she has around her, IMRB will continue to build on its world-class foundations.'

Levings thanked Puliyel for his 'outstanding contribution' to IMRB and the broader Indian research market, and added that under his leadership, the company had expanded into new markets and sectors and had been consistently recognised as the leading research agency in India.

In other changes, SVP Jasojit Mookerjea will take on full responsibility for the ad hoc research arm IMRB One, as well as for change management and for overseeing the firm's key account managers; Sreeram Sreenivasan, currently BAT Global Account Director and VP, IBU (International Business Unit), will take overall charge as Senior Vice President, IBU, based in London; Diptya Mukherjee will continue in his role as VP, IBU, based in Calcutta; and SVP Vivek Gupta will head the Auto, BFSI and Telecom sectors. In addition, the Brand Science business will be merged into IMRB One.

Web site: www.imrbint.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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