oOh!media Launches Audience Intelligence Hub

In Australia, outdoor advertising and media company oOh!media has launched an online data resource called the Audience Intelligence Hub, to provide clients with insights for engaging Out of Home (OoH) audiences.

The company has a network of more than 37,000 digital and static advertising assets, and its new platform uses data from more than 4,000 OoH locations nationally, to provide insight into movement patterns, audience and behavioural trends across roadside billboards, shopping centres, offices, cafes and university campuses. Containing data for advertisers and agencies, as well as insights to inform campaign planning, the Audience Intelligence Hub covers both national and state-level numbers.

The Hub builds on the firm's Pulse Reports, which were produced throughout last year and tracked the impact of the pandemic. Chief Sales Officer Tim Murphy (pictured) says with movement patterns having changed because of COVID, it was crucial for businesses to relearn how they targeted audiences through Out of Home. 'Audiences are coming back in a big way, and it's important for advertisers to understand where the momentum is strongest. Backed by our global-leading oOh! DataScience capabilities, the tool informs audience targeting and helps to create unmissable campaigns with widespread impact across our network, which enables us to reach over nine in ten metro Australians weekly'.

Web site: www.oohmedia.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.