Global Launch for Ipsos Loyalty

Ipsos has established a new global division and brand for its loyalty offering. Ipsos Loyalty boasts a team of more than 100 specialists around the world providing customer satisfaction measurement (CSM) and customer relationship management (CRM).

Ipsos has conducted CRM/CSM research for the past 25 years. CRM/CSM accounts for 8% of total Ipsos global revenues and is one of the company's five research specializations, along with advertising research, marketing research, media research and public affairs research.

Henri Wallard, Global CEO of the new division, says Ipsos has 'a rich history of innovative project assignments and a roster of internationally respected clients' and is 'the one research company that can deliver uniform CSM and CRM programs on a truly global basis'. He links the latest move to the increased priority businesses give to customer retention: 'Retained customers spend more and help spread positive word-of-mouth, attracting other customers. Growing loyalty among the right customers means increased profitability for businesses'.

According to Tom Neri, President of Ipsos Loyalty in the US, the new company's modular suite of innovative research tools provides an integrated framework to identify solutions for even the most complex global business challenges. Ipsos Loyalty runs programs in as many as 15 languages and in over 100 countries.

The division's web site is at www.ipsosloyalty.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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