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Merkle Hires and Promotes Analytics Leaders

March 23 2021

Customer experience management (CXM) company Merkle has appointed long-time Deloitte exec Tracie Kambies as Global Head of Analytics, while Shirli Zelcer has been promoted to Head of Analytics and Data, Merkle Americas.

Tracie Kambies and Shirli ZelcerDentsu Aegis-owned Merkle uses analytics and other technology to help clients understand consumers and drive people-based marketing strategies. Last year, it brought together five of its companies - including business research provider B2B International, and B2B marketing agencies gyro and Digital Pi - to form a specialist data, media, and insights agency called Merkle B2B.

Kambies joins with more than two decades of experience including over seventeen years in leadership roles at Deloitte. Most recently she worked there as US Retail and Consumer Product Analytics and Technology Leader, before which she was Senior Manager - Retail and Analytics, and she led Enterprise Data and Analytics Engagement Sales. Zelcer joined Merkle in 2005, and has since held several leadership roles, including most recently as Chief Operating Officer of Analytics, developing offshoring capabilities in India, and owning all aspects of analytics delivery.

In their new roles, both will be responsible for developing new analytics offerings and products, in the Americas and globally. Kambies will focus on global strategies to improve sales, global delivery and the expansion of offshoring capabilities for the Merkle/CXM service line, while Zelcer will focus on developing and building the Americas teams.

Craig Dempster, Global CEO of Merkle/CXM, comments: 'As Merkle/CXM continues to expand its analytics capabilities, Shirli's deep roots at Merkle combined with the fresh perspective Tracie brings to the company make them a great leadership team best suited to further scale our analytics powerhouse'.

Web site: www.merkleinc.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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