New York-based consumer insights platform Suzy has appointed long-time Kantar exec Laima Widmer as Director, responsible for driving managed services support for clients.
Suzy combines research tools with its own consumer network, to connect brands directly with their target audiences and re-target them for more detailed qualitative insights. Earlier this month, the firm launched an audience-powered research solution called Suzy Solutions, through which large enterprises and brands can customize their market research and gather rapid consumer insights.
Widmer (pictured) joins with over 25 years' experience, the past more than thirteen spent at Kantar. Most recently, she served as Kantar's Quant-Qual Practice Lead, responsible for managing client relationships, hitting the division's revenue targets, and overseeing a team of quant execs. Prior to this, she was the company's VP, Client Service - having begun her time with Kantar at Millward Brown. Earlier, she worked for Citigroup as VP, Consumer Insights Group, and she was a Director at Mastercard, developing and managing benchmarking studies, products and offerings.
Commenting on the appointment, company President Avi Savar said: 'We are thrilled to have Laima join our team as she brings valuable insight to Suzy. She has significant experience with the Fortune 500 brands we serve and is a great addition to our growing team.'
Web site: www.suzy.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.