Insights Family and InspiredConsumer in US Deal

Kids, parents and family research specialist The Insights Family and US experiential youth marketing agency InspiredConsumer have partnered to produce research solutions for clients in the US.

Following the deal, The Insights Family will deliver several research services to InspiredConsumer's clients to help with planning and measurement, including evaluation of the ROI of client campaigns. The partners say that together they have already produced a number of qualitative research solutions which can be further enhanced with quant research.

Nick Richardson (pictured), founder & CEO of The Insights Family comments: 'Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space. Based on understanding their needs and requirements, we have developed a suite of solutions which meets their needs and removes the issues which they have previously experienced'.

Web sites: www.theinsightsfamily.com and www.inspiredconsumer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.