Tobii Pro Adds Mobile Eye Tracker for Ad Research

Tobii Pro, which provides eye tracking solutions and services to understand human behaviour, has launched a mobile capability for marketing and advertising research conducted through its Sticky self-service online platform.

Sticky's platform combines webcam eye tracking and emotion recognition with online survey questions. With the new mobile capability, advertising and packaging researchers can gather insight into consumer behaviour on smartphones, and companies can determine the impact advertising content has on awareness and how users respond to it, and then measure users' reaction to different packaging designs and product details. The mobile capability enables the collection of eye tracking data without requiring additional hardware or software installations.

Ali Farokhian (pictured), VP of Market Research & User Experience at Tobii Pro, comments: 'We are now expanding the scope of the Sticky platform by adding a brand new mobile capability, making Sticky a one-stop-shop for advertising and packaging studies. In today's fast changing society with mobile-first generations and where attention is a currency, marketers need to understand customers' ever-changing preferences and interests, across all devices'.

Web site: www.tobiipro.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.