First-party data platform Dynata has hired former Verto Analytics CEO Pat Brennan as VP, Panel Development; while Nancy Brigham joins as VP, Research Science; John Talierco as Product Owner; and Naveen Goel as VP, India Operations.
Dynata, which was previously known as Research Now SSI, taps ongoing research relationships with more than 62 million opted-in consumers and business professionals around the world, and a library of individual profile attributes collected through surveys. Brennan joins with more than 30 years' experience, most recently as CEO of behavioral and market research platform Verto Analytics. Before this he held senior positions with MSW Research, and spent more than ten years at Comscore and ARS Group. Brigham was previously SVP, Global Head of Sampling & Research-on-Research at Ipsos, and spent twelve years in research roles at Procter & Gamble. She will now lead Dynata's Research Science team of researchers and methodologists.
Talierco has fifteen years' MR industry experience, including technology development and leadership roles with Netcreations, ReturnPath, Authentic Response, and Harris Interactive/Nielsen, as well as consulting/advisor roles with startups including Lucid. At Dynata, he will play a key role in optimising the recruitment, engagement and retention of panelists. Goel previously worked for Round Glass, Max Healthcare, Toluna, Greenfield Online and Genpact, managing delivery teams across India and Canada. He will now oversee all aspects of Dynata's business activities in India.
CEO Gary Laben comments: 'We're excited to add such a high-level of expertise and leadership to our teams across the organization and around the world. The addition of talented leaders like Nancy, Pat, John and Naveen ensures we can maintain our position as innovators and leaders while also strengthening our ability to deliver the best possible solutions and experience to our clients around the world'.
Web site: www.dynata.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.