M/A/R/C Hires and Promotes for Senior Team

In the US, insights and strategy consulting firm M/A/R/C Research has appointed Jeff McDonald as SVP of Account Management, while promoting Brad Seipel to Executive Vice President. Seipel retains his existing role as Group Director of Account Management.

McDonald most recently served as CEO/CRO (Americas) at insights and data firm Delineate, having previously been President of the Americas and APAC for System 1 Research (formerly BrainJuicer), and SVP overseeing consumer neuro research at Nielsen Neuro. Seipel joined M/A/R/C in 2012, after working for AllPoints Research, latterly as Director, Client Strategies. His background covers a wide range of sectors including agri-business, animal health, automotive, life science, consumer goods and financial services.

In his new role, McDonald will apply his customer service expertise to client projects, and help the company to continue the expansion of its suite of solutions. Commenting on McDonald's appointment, Seipel said: 'Jeff has a proven track record of leadership and delivering best-in-class research and guidance. His diverse background in the various methodologies and categories will benefit our clients, providing a wealth of knowledge and expertise'.

M/A/R/C President Randy Wahl says of Seipel's promotion: 'Brad generously provides thought leadership to the insights industry. He is a frequent guest speaker on webinars and at conferences, is a member of the Insights Association and sits on the board of directors of Project Evergreen, a national non-profit organization committed to bringing people together to create healthy green spaces'.

Web site: www.marcresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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