Flashtalking and TVSquared Link for Audience Insights

US-based ad serving, measurement and technology company Flashtalking has partnered with cross-platform TV measurement specialist TVSquared, to provide real-time, household-level insights to advertisers globally.

Flashtalking serves billions of ad impressions throughout the US, European and other markets, and offers a range of reporting and analytics services including surveys, custom dashboards, attribution modelling and benchmarking. The deal will see TVSquared's Advantage platform and intelligent workflow automation used by Flashtalking to offer insights to advertisers at scale. The combination will enable advertisers to measure audience overlap between CTV and linear campaigns, and use these insights to extend reach.

Flashtalking CEO John Nardone says his firm can now provide the key data needed to give advertisers transparency into their video mixes and the value CTV provides alongside linear TV campaigns. Jo Kinsella, President, TVSquared, adds: 'Together with Flashtalking, we can reduce the friction that comes with understanding the total impact and reach of your TV media mix. We are excited to see strong omnichannel digital advertising partners, like Flashtalking, leaning into converged TV and adopting metrics that help marketers reach their total audience across all forms of video advertising'.

Web sites: www.flashtalking.com and www.tvsquared.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.