Qualtrics Launches Brand Impact Simulator

In the US, experience management (XM) specialist Qualtrics has launched the Brand Impact Simulator, to help brand execs understand and prioritize any brand attribute - such as 'easy to use' or 'ethically sourced' - that leads to new client wins.

SAP-majority owned Qualtrics provides solutions for clients to continually assess and improve the four 'core experiences': CustomerXM, EmployeeXM; ProductXM, and BrandXM. Built on the latter, the Brand Impact Simulator helps marketing and brand leaders improve the efficiency and effectiveness of their marketing and brand campaigns to accelerate customer acquisition and growth.

Using the new solution, organizations can identify the optimal mix of brand attributes that improve key metrics such as increased sales, membership growth, or higher web traffic. With consumer feedback gathered on the firm's platform, the simulator can help brands anticipate and quantify, by percentage, which brand attributes companies should focus on in their marketing messages to increase purchase consideration by potential customers.

Paul Sheets (pictured), General Manager of BrandXM, comments: 'Customers have more choices than ever before, and to remain competitive, organizations need a new approach to brand experience to help them quickly adapt to the constantly changing preferences of consumers. Brand Impact Simulator makes it easier than ever for brand and marketing leaders to quickly turn insight into action to strengthen their brands and accelerate customer acquisition.'

Web site: www.qualtrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.