Ad platform LoopMe has received a patent for its PurchaseLoop advertising campaign measurement solution. The firm has also appointed former Nielsen exec Rob Cukierman as General Manager of Measurement and Product Partnerships, based in New York.
LoopMe sources first-party data from proprietary brand surveys and mobile data, enhanced by third-party data partnerships which add credit card purchases, car registrations, loyalty card and TV viewing data, to help offer 'transparent analytics' for insights into clients' active audiences. Its flagship PurchaseLoop tool uses artificial intelligence and machine learning to target users most likely to be influenced by exposure to an ad, and gather results while the campaign is running to perform in-flight optimization.
Separately, Cukierman (pictured) joins from data platform Zefr, where he served as SVP, Sales Strategy. Before this, he was VP, Sales Strategy & Partnerships at music video network Vevo, and he spent nearly seven years at Nielsen, where he latterly served as VP, Digital Sales & Client Service.
Stephen Upstone, CEO and co-founder, comments: 'We've had an incredibly strong first half of the year with many exciting developments in growth and innovation, and we look forward to having Rob join our leadership team to drive further success across our measurement solutions.'
Web site: www.loopme.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.