Macromill Adds Taiwan Data to Weekly Consumer Survey

Tokyo-based online specialist Macromill has included Taiwan in its weekly consumer survey, adding to existing coverage of China, South Korea, Indonesia, Thailand and Vietnam.

Macromill, which merged with Netherlands-based online research and analytics firm MetrixLab in 2014, is headquartered in Tokyo, Rotterdam and San Francisco, with 27 offices across the Americas, Europe and Asia, including Singapore and Mexico. The firm's Macromill Weekly Index Asia (MWIA) provides businesses with free access to data on current consumer sentiment and consumption trends across the region.

Launched last year, MWIA collects data through online consumer surveys, with questions relating to expected change in consumption, details about purchases and planned purchases, examination of whether consumer sentiment is positive or negative, and feedback on consumers' perception of the state of economies. The resulting dataset works with business intelligence tool Tableau, allowing users to collect, organize and analyze information by sorting data by date of survey, region, gender, age, and other attributes.

In a statement, Macromill said: 'One year has passed since the launch of MWIA and we are delighted that it has supported so many businesses in their decision-making. To further meet our users' needs, we have included Taiwan in surveys and are now publishing data on six countries. Taiwan is one of the most important markets in Asia, and many Japanese companies have established a presence there'.

Web site: www.macromill.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.