Ebiquity Opens Office in Gurgaon, India

UK-based media and marketing analytics firm Ebiquity has opened a new office in Gurgaon, India, where it has appointed Sandeep Srivastava as Managing Director.

Founded in 1997 as Thomson Intermedia, Ebiquity comprises an Analytics division, offering media buying measurement and benchmarking, and performance measurement; and a 'Platform' division which provides media monitoring products. The group's media and production cost audit business FirmDecisions has had an office in Mumbai since 2017.

Srivastava (pictured) joins in Gurgaon with more than two decades of media management experience. He spent the past fourteen years at Accenture, latterly as Senior Manager, Media Management, developing the firm's offerings in emerging and new markets, in addition to India. Earlier, he held senior roles at Optimum Media Solutions (now known as OMD MudraMax), Initiative (part of IPG Mediabrands), and Carat, having begun his career at Madison Communications.

In his new position, Srivastava is responsible for company growth and expansion in the market. Nick Waters Group CEO, comments: 'I am delighted that Ebiquity is now entering India, following the successful launch of FirmDecisions several years ago. India is one of the most exciting and complex media markets in the world with a strong track record of growth over the past twenty years, and many years of high growth ahead. We see a tremendous opportunity to help our clients eliminate waste and create value from their media investments to achieve better business outcomes'.

Web site: www.ebiquity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.