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Kantar Reputation Merged with PRgloo and Onclusive

January 5 2022

Software investor Symphony Technology Group has completed its acquisition of Kantar's Reputation Intelligence business, while also buying media management software provider PRgloo and data science company Onclusive. The three businesses will now be merged and known as 'Onclusive'.

JT TreadwellLast August, STG announced plans to buy Kantar Reputation Intelligence, which provides a single source for planning, targeting, distributing, monitoring and analysing earned media activity to measure corporate, PR and brand coverage. STG has now also acquired London-based PRgloo, which offers a media relations platform to analyse and control all aspects of the communication function; and Onclusive, which offers media monitoring and PR analytics software and services. Terms of the three deals have not been disclosed.

The trio will now form a new standalone company called Onclusive, providing clients with an expanded geographical footprint and a portfolio of media monitoring, measurement and workflow management solutions. Former Kantar exec Petra Masinova is now Chief Commercial Officer of the newly-formed Onclusive; former Onclusive CEO Dan Beltramo has been named Chief Innovation Officer of the merged business; PRgloo founder and former CEO Samantha Deeks is now VP Customer Experience; and Marcus Gault, who previously served as MD, UK and Ireland at Kantar Media, is now UK & Ireland MD of the new Onclusive, which has more than 1,100 employees based in the UK, USA, Ireland, France, Italy, Spain, Germany and Australia.

STG Managing Director JT Treadwell (pictured) comments: 'Last year STG made clear its intention to create a market leading insights and software company through the proposed acquisition of Kantar Reputation Intelligence. Completing that acquisition is a major first step and the additional capabilities brought by Onclusive and PRgloo widen the scope of our commitment to providing best-in-class solutions for PR and communications teams, both now and in the future.'

Web sites: www.stgpartners.com and future.onclusive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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