Kantar has launched its Kantar Reputation intelligence platform in the UK. The platform which helps communications and PR professionals manage and analyse brand reputation across all media channels, is already available in France, Spain, Germany, Italy and Ireland.
Kantar Reputation provides a single source for planning, targeting, distributing, monitoring and analysing earned media activity. Users can access and analyse a wide range of metrics - including volume, reach, sentiment prominence, and media impact score - to measure earned media impact. Clients can also access media coverage across print, online, broadcast and social media; as well as an international database of more than one million journalists and influencers.
Francis Ingham, Director General of trade body the PRCA (the Public Relations and Communications Association), describes Kantar Reputation as the 'most comprehensive media monitoring and analysis platform available today'. Mark Inskip (pictured), Kantar UK & Ireland Media Division CEO, adds: 'The launch of Kantar Reputation in the UK is a key part of our global product roadmap to deliver enhanced measurement capabilities for earned media, empowering communications professionals to better analyse, report on and prove the value of PR to business'.
Web site: www.kantar.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.