dunnhumby and SAP in Shopper Insights Partnership

Tesco's customer data science firm dunnhumby has partnered with software giant SAP to help retailers make 'faster, customer-led decisions' and deliver a more personalised shopper experience in-store and at home.

SAP's enterprise application software helps retailers integrate customer insights into their marketing and merchandising programs. Through the partnership, the firms say that retailers will be able to better convert customer insights into actions to simplify everyday business processes. The deal will initially focus on integrating dunnhumby's customer data with the SAP Assortment Planning solution, to offer an automated solution for all assortment needs - from insights and planning through to execution, using a combination of customer data, performance metrics, business rules and predictive science.

Will Adcock (pictured), Global Head of Alliances and Partnerships at dunnhumby, says the partnership can help retailers who want to build loyalty and profitability through a personalised, multi-channel shopping experience, and hints that the partnership will develop significantly.

Web sites: www.dunnhumby.com and www.sap.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.