Quotient Launches Multi-Touch Measurement Methodology

In the US, digital media and promotions tech firm Quotient has launched an impression-based multi-touch media measurement methodology, for use across on- and offsite display, digital out-of-home, and sponsored search channels.

Quotient's omnichannel platform is powered by consumer spending data, location intelligence and purchase intent data, reaching millions of shoppers daily and promising measurable, incremental sales. Its new on-demand measurement platform has been developed to assess performance across one or multiple consumer touchpoints, with the ability to both aggregate overall impressions and view performance by individual channels. Data is refreshed daily.

CTO Matt Krepsik (pictured) comments: 'We are on a mission to ensure every dollar of investment drives outcomes for our advertising and retailer partners. This launch is a reflection of our continued product innovation to further our omnichannel capabilities and differentiate our retail media platform'.

The firm, which is headquartered in Salt Lake City, UT and also has offices in Mountain View, Cincinnati, New York, Bangalore, Paris, London and Tel Aviv, is online at www.quotient.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.