Ebiquity Signs MediaPath and MMi Acquisition Deals

Media investment analyst Ebiquity has entered into a conditional agreement to acquire Sweden's MediaPath, and a definitive agreement to buy US firn Media Management Inc (MMi). Terms of the deals have not been disclosed.

Founded by Susanne Elias in 2008 in Stockholm, Media Path specialises in agency selection processes, media performance measurement and media benchmarking, using through tech-enabled services integrated into its media platform GMP365. It has a team of 45 people in twelve countries focused primarily on serving international clients. MMi, founded 27 years ago, is a US-focused media audit services firm led by Thomas Bridge, an expert in the country's media industry with more than 35 years of experience. The company has a team of 40 people across the US, with headquarters in St Louis, Missouri.

Commenting on the deals, Ebiquity Global CEO Nick Waters (pictured) said: 'MediaPath and MMi are both highly respected companies operating in our space. Susanne and Thomas share our values and our vision for what the media industry can be and how we can serve it. Both businesses bring great teams, fantastic clients, and high-quality technology enablement. The combination of our teams creates a formidable breadth and depth of media talent, with global reach and national market expertise, and further strengthens our position as the world leader in media investment analysis'.

Web sites: www.ebiquity.com , www.media-path.com and www.mediaaudit.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.