Kantar Australia has formally combined its Insights and Consulting divisions, a move it says will 'turbocharge' its innovation and brand strategy offerings.
MD Jon Foged described the merger as 'game changing': the two have collaborated for a long time on projects and clients, but making them one unified team in Australia will provide a combined pool of 'world class consulting talent'. Foged says the integration will also add a cultural insight and futures capability, beyond Kantar's existing measurement, customer experience and creative offer.
The firm's Managing Partner of Consulting Dennis Wong (pictured) adds: 'The complexity of the client problems we see across the board today requires genuinely actionable solutions solved and embedded by teams that can cut across silos by linking the languages of insight with those of marketing and growth. By coming together, our combined expertise will help clients see the growth beyond categories, but well into the future through the lens of culture'.
Web site: www.kantaraustralia.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.