Daily Research News Online

The global MR industry's daily paper since 2000

Savanta Owner Next 15 to Buy M&C Saatchi

May 23 2022

British-based marcoms consultancy Next 15, which owns data and insights group Savanta, has agreed to acquire ad agency network M&C Saatchi Plc in a £310m cash and share deal.

Moray MacLennan and Tim DysonFounded in 1995 by brothers Maurice and Charles Saatchi, M&C Saatchi employs more than 2,400 staff across 23 countries, providing access to a global network of brand, data and marketing specialists. Specialisms include brand strategy, architecture and innovation; digital experience design; employer brand proposition; and global trend studies. The company also develops measurable media strategies and offers ad / message targeting.

M&C Saatchi recently rejected a £253.6m takeover offer from its biggest investor, Vin Murria, describing it as 'derisory'. Following completion of the deal with Next 15, M&C Saatchi shareholders will own approximately 17.3% of the enlarged group. In a statement, the Board of Next 15 suggested its in-house data analytics capability could be rolled out across the enlarged group to create new client opportunities. Currently, Next 15 says its four segments - Customer Insight, Customer Engagement, Customer Delivery and Business Transformation - represent a £1 trillion revenue global market opportunity.

M&C Saatchi CEO Moray MacLennan said the merger will help turbo charge the business' next phase of growth. Next15 CEO Tim Dyson adds: 'Bringing M&C Saatchi into the Next 15 group provides us with a step change in our scale and global reach, and an enhanced ability to offer digitally driven solutions to growth-minded organisations'.

Earlier this year, Next 15 agreed to acquire media and marketing services company Engine UK for £77.5m.

Web sites: www.next15.com and www.mcsaatchi.com .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

Select a region below...
View all recent news
for UK
View all recent news
for USA
View all recent news
for Asia
View all recent news
for Australia


To receive (free) news headlines by email, please register online