AppsFlyer Hires Product Innovation Leader

US and Israel-based app measurement and attribution platform AppsFlyer has appointed Yevgeny Peres as EVP of Product Strategy.

The firm offers measurement, analytics, fraud protection and engagement technologies, helping clients to build customer relationships at the same time as improving privacy. Last year it launched the 'Privacy Cloud', an open environment where app developers can securely collaborate and perform analysis with the aim of enhancing the end-user experience; and a month ago it launched a Data Clean Room solution.

Peres brings extensive experience in the digital ecosystem and mobile space, recently from exec roles at ironSource and Supersonic - he led the latter's mobile product strategy and innovation lab. In his new role, he will guide and drive AppsFlyer's product innovation.

CEO and co-founder Oren Kaniel comments, 'I have known Yevgeny for many years and not only is he one of the most knowledgeable and experienced individuals in the ecosystem, but also one of the finest people I know. I have learned so much from Yevgeny over the years and I am extremely excited about what we can achieve together. In our ever-evolving space, we are committed to continue innovating and building software that allows the entire ecosystem to collaborate and work together to maximize consumer benefits while preserving privacy. We see that as our responsibility and our mission'.

Web site: www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.