Gathr Launches Consumer Targeting Database

In the US, digital marketing agency Gathr has launched a service called the 1st Party Database, to enable consumer brands to define their 'perfect audience' for targeted communications, ads and new product reviews.

The new database contains proprietary consumer attributes, along with demographics, and Gathr metrics include behavioral data, purchase tendencies and history. The tool allows brands to ask specific questions to narrow their audiences down even further, targeting high-value customers who have previously been hard-to-reach and identify. Additionally, if the database does not include an attribute that a brand is looking for, Gathr will recruit a specific audience list for that company, at no additional cost.

Individuals in the database willingly share their information in exchange for Gathr-sponsored promotions, product samples and gift cards. Company CEO and co-founder Bernardo Villela (pictured) comments: 'After speaking to hundreds of brands and hearing their most pressing needs, we decided to focus Gathr's strategy on leveraging our most precious asset - our unique first party database. We understand that consumer packaged goods brands are struggling to find and reach the perfect consumer, and we are uniquely positioned to deliver the precision consumer data that will improve outreach and advertising investments'.

Web site: www.gathrnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.